A cute little advertising spot that could just as well be an advertisement for transhumanism as insurance.
In general, transhumanist themes seem to be expressed quite often in advertisements. It is probably the combination of popular surrealism (Margritte-goes-CGI), that advertisments unlike most modern art seeks to lift people up, and of course the posthuman mystique of elite athletes. The same goes for many music videos.
While mentioning online videos, Pleix ought to be mentioned. Beside the fun militarism of "Kish Kasch" and the satire of "Plaiditsu", "Beauty Kit" and "E-Baby", "Net-Lag" is downright brilliant: this is the world as seen from inside the net.
Posted by Anders3 at April 30, 2006 03:45 PM