Andart

Neurosport

Practical Ethics: Supercoach and the MRI machine. A little thought experiment about using neuroscience to improve coaching, a response to some of the issues mentioned by Judy Illes.

In fact, a software "supercoach" would probably be most important outside sports. Imagine having a personal coach helping you to maximize your performance in education, your job, love or cooking. Of course, many activities do not admit a nice success measure, but if we can (and this is so far just a hope) identify high motivation states and what training actually works, then we could likely enhance a lot of areas. But it is going to take more than good MRI for this: we need to actually monitor and map out motivation, behaviour and training responses for a lot of areas. That will likely prove both slow and expensive.