It is a warm day in Stockholm, and I noticed a couple using a black umbrella as a parasol. Is that a good idea?
Let's assume the umbrella surface is perfectly black, absorbing all sunlight. Then it will heat up and re-radiate the energy as infra-red. But since it is thin, it will radiate it from both sides. So the total energy flux on the underside will be half the incident flux - the umbrella helps, but to a first approximation it is only half as good as avoiding the sunlight or having a perfectly reflecting parasol.
[See comment by Ralph Hartley below]
Doing the math: a parasol with albedo a, subject to an incident flux F Watts/m^2 and with emissivity e and s as the Stefan-Boltzman constant, has the following energy balance relation: aF = 2esT^4. So the equlibrium temperature will be T = (aF/2es)^0.25. For Swedish sunlight I would guess F is at best 200 W/m^2, a is between 0.1 (umbrella) and 0.7 (parasol), emissivity is likely pretty high in both cases, so I guess 0.9. That gives an equilibrium temperature of 118 and 192 Kelvin, respectively. Far lower than the freezing point! What gives?
The answer is of course that radiation is just part of how heat gets transferred on a summer day, and that I also neglected the heat emissions from the surroundings. There is also heat conduction, convection carried heated air away, and evaporative cooling (when we sweat). Digressing from the umbrella/parasol question, how can we keep cool most efficiently?
Air has a low thermal conductivity (0.025 W/mK). Getting rid of excess heat from your body solely by conduction is hard - a temperature difference of a few degrees between you and the world over a distance of 0.1 meters (the rough depth of our body heat cloud) leads to a puny flow of just some tenths of a Watt. We generate up to 100 Watts just by being warm blooded, so this doesn't do much.
Convection is much better. Air has an overall heat transfer coefficient (which includes convection and conduction) of 10 to 100 W/(m^2K). Humans have a surface area of around 2 m^2, and for a 1 degree temperature difference the heat flow becomes between 20 to 200 Watts - definitely enough to keep us cool. This is of course also the reason for clothing and hair: even the 16 degree difference between a 21 C office and a 37 C human could in principle cool us at a rate much bigger than we can heat ourselves. When the convection is pretty mild (like around humans) the effective coefficient also becomes lower. It can be increased a lot by moving the air around, for example by a fan.
Are hand fans useful? On one hand they cool us, but we need to do some extra work too. I estimate that waving a fan around moves a few liters of air per second, moving them around 0.3 meters using a force of perhaps 1 Newtons. The total work is 0.3*1 = 0.3 Watt. The cooling effect likely jumps the effective heat transfer by a factor of 10 or so over an area of (say) 0.1 m^2. That is worth at least a Watt per degree of temperature difference, and probably much more. So fans are worth it.
Of course the great cooling effect is from perspiration. When sweat evaporates the latent heat of evaporation has to be supplied, cooling the body. A litre of sweat per day (which I assume is typical for a warm day) corresponds to around 2256 kJ of energy per day, or 26 Watts. That is pretty decent and can be scaled up by sweating more (at least if the air is dry enough - there are some complications in evaporation).
If you can get water externally you not only can get wet without loosing water yourself, but it also is an excellent thermal conductor and convector. Even water at ambient temperature will tend to cool, unless it is higher than your body temperature.
What about drinking a cold drink? An average weight 80 kg person drinking a 0.1 liters of ~0 C ice cold lemonade needs to supply 0.1 * 4.2 kJ * 37 = 15.5 kJ. That is around 155 seconds of 100 W metabolism. If the person were a perfectly mixed liquid mixing with the drink, it would lower their body temperature from 37 C to 36.95 C. So the cooling effect of a drink is likely more due to more liquid for sweating, and sitting in the shade drinking it rather than the temperature of the drink itself.
[Comment by Ralph Hartley:
While the sun's rays are nearly parallel, the radiation from the umbrella is nearly uniform, much of it will miss the person underneath.The actual amount of heat reaching the user depends on how high the umbrella is held. Only if it were very large relative to the distance would your factor of 2 be correct. For a large distances it is proportional to A/r^2 (with a constant involving 2PI?), until the umbrella is too far away to completely cover the sun's disk.
Consider an umbrella made of bumpy glass, which doesn't absorb or reflect any light at all, but uniformly scatters the rays as they pass through. It would still cast a shadow (surrounded by a bright ring). It would be half as good as a black umbrella, but still much better than nothing.
This is a good point, although I think normal umbrellas cover a significant part of the sky of the holder, making them receive much of the randomized radiation. But it is true - and rather intriguing - that a parasol of frosted glass might be as good as an umbrella for keeping cool. ]