Is love double-blind?

On Practical Ethics, I blog about whether there is a difference in the ethics of the dating site OKCupid and Facebook manipulating their users. My tentative conclusion is that there is a form of informal consent in using certain sites – when you use a dating site you assume there will be some magic algorithms matchmaking you, and that your responses will affect these algorithms. This consent might be enough to make many experiment ethically OK.

 

 

 

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